MILK MARKETING
NEW CONCEPTS IN COLLABORATIVE MILK MARKETING WORKSHOP
For the last few years, UNH Cooperative Extension has been organizing workshop on adding value for dairy producers, specifically milk processing on farms. Dairy producers are most attracted to their own milk in their own bottles with their name on it. The final product of their effort: their pride.
Many times, milk processing on farms is not an ideal fit for everyone as it requires significant investments. Fortunately, there are different ways to add value to milk – collaborative marketing is one of the ways.
Please, join us for a discussion with speakers from New England and New York who have found out how such collaboration works for dairy producers in RI, NY, and ME.
"New Concepts in Collaborative Milk Marketing (and not only Milk)" is the subject to be discussed at the Risk Management Workshop at the Makris Lobster and Steak House in Concord, NH on February 22, 2012 from 9:00 AM to 3:00PM.
The featured speakers are: Sam Simon, President of Hudson Valley Fresh and dairy farmer in NY; William (Bill) Eldridge, CEO of MooMilk in Maine; Louis Escobar, President of Rhody Fresh and dairy farmer in Rhode Island.
These speakers are going to share their story and experiences with developing their respective marketing groups, brands, and customer base. The pathways they took to arrive to the same end; the reasons why and how each group was created, including the pitfalls, disadvantages and benefits they have encountered. Two of the presenters are currently dairy farmers and they are going share with us their lives before and after forming these marketing groups.
Although milk marketing groups were developed, milk is not the only product marketed. The process of developing the markets is applicable to any agriculture product. Non-dairy farmers are encouraged to attend.
Additional speakers will give a brief overview of insurance programs for dairy farmers and basic steps in developing collaborative marketing groups.
Registration is $15 to cover lunch. Registration deadline is February 17, 2012. Checks can be made payable to UNHCE – Grafton County.
For registration and other information, contact Mike Lunak at 603-787-6944 or click here for program information.
This seminar is sponsored by USDA/Risk Management Agency.
